A few simple steps before starting
Like every other networks, Snapchat works by following and having followers. in the beginning, you wll want to find relevant accounts to follow for inspiration and to encourage follow backs.
You all have to do a little research before you connect with even the biggest names. To add a friend, you wll need their specific username. This can be found by performing a Google search to see if an individual brand is using it. Another way to track down usernames is by searching for the keywords “follow on Snapchat” on Facebook or Twitter as most brands will at some point, have asked their followers to connect with them there. Snapcodes can also be a useful source for finding friends related users to follow .
There are 158 million people who use Snapchat every day. But there are also many people who don’t use Snapchat, because they can’t figure out how the darn thing works.
Up until now, that virtual velvet rope been just fine with Evan Spiegel and the rest of the folks at Snap, Snapchat’s parent company. Their unspoken message:- Snapchat’s cool, and if you’re not …
But now Spiegel wants to take Snap public, and he wants investors to value the company at $22 billion or more. So it’s time to get a little bit less mysterious, and a little more practical.
Hence “Snapchat Product Overview,” the company’s first “here’s how this stuff works” video. It’s eight minutes and 38 seconds long, and you can see it here, as part of Snap’s formal “roadshow” presentation to institutional investors, which kicks off today.
If you’re reading this, you’ve probably spent enough time fiddling with Snapchat to know how most of this stuff works. But the video assumes you’re starting from scratch.
So it starts at the very beginning, and tells you how to move around the app.
How to take a picture.
And how to take a video.
Then it moves on to filters
And how to send all of that stuff to your friends.
how to add friends, including Snapchat’s nifty Snapcode feature:
You get the idea.
Who ever made the videos for Snap has added an upbeat but not too upbeat soundtrack for the whole thing, and it is earnest and not the least bit snobby. Exactly the right approach when you are asking people to people hand you a couple billion dollars.